So reads a sign in the Turtle Town chocolate shop. Hill City doesn’t have the longest Main Street in the Black Hills (most of the shops are in a three-block stretch … no urban sprawl here) but the shoppers and merchants share miles of smiles. You’ll find a handbag store, Black Hills gold jewelry, mountain outfitters, metal art, chainsaw art, fine art and antiques. Get a tattoo at the Gypsy Rose. Deal on rocks and firearms. Sample freshly-made beef jerky. And then explore beyond Main Street, because there are other fun shops along the highway.